As expected figures have now started coming in on the Tiger drama.
News service Bloomberg has put a figure of $220m on the potential cost for the PGA Tour and Nike of the Tiger Woods scandal.
Bloomberg bases the figure on two estimates which say that, because of Woods' indiscretions and disappearance from the PGA Tour, television advertising for the PGA Tour may drop by 40 per cent and Nike stands to lose $30 million in sales.
The television advertising figure was estimated by Aaron Cohen, chief media negotiating officer at New York agency HOrizon Media. The Nike loss was estimated by Claire Gallacher, analyst at San Diego-based Capstone Investments Inc.
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