The Indian the Cricket Board may be forced to reduce the base price for its major sponsorship deal after no companies bid before the November 23 deadline, following a tender released last month.
The BCCI’s sponsorship deal with Sahara ends this year. The board's tender, which offered a company the four-year major sponsorship of India’s four national teams, including the flagship men's squad, received no bids before Monday’s deadline.
It is believed the high base price was responsible for the lukewarm response and the Board will re-look at the price.
“The best bet will be to renegotiate with Sahara at the current price or maybe slightly lower, or re-tender at a lower base price. We have not taken a final decision on this,” said a BCCI source.
The BCCI had also announced in the tender notice that the bid forms would cost Rs five lakh ($10,800) each and the amount would be non-refundable.
http://www.sportbusiness.com/news/171042/indian-cricket-sponsorship-receives-lukewarm-response?utm_source=sbinsl&utm_medium=email&utm_campaign=nov25
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