Study finds no link between alcohol sponsorship in sport and drinking

There are no significant statistical correlations between sports sponsorship awareness and attitudes to alcohol use, according to research by Cardiff Business School’s Dr Fiona Davies, published by the International Journal of Sports Marketing & Sponsorship.

The study found that boys with sporting interests appear to be influenced towards drinking and drunkenness by the traditional macho sporting culture rather than the presence of alcohol sponsorship, and involvement in sport had no impact on girls’ attitudes to drinking.

Source: http://www.sportbusiness.com/news/171921/study-finds-no-link-between-alcohol-sponsorship-in-sport-and-drinking?utm_source=sbinsl&utm_medium=email&utm_campaign=feb12